Google's Subscribed Links

Google has a new tool that they have launched called Subscribed Links. I've just recently placed the button onto a clients website and don't know the results. We'll have to wait and see.

How does it work? Well, you simply create search results specific to your product or service, industry or expertise and place keywords related to the ads for Google to help rank your search result ad of sorts.

You place a button that looks like the button above and when a visitor to your site clicks on the button they will be taken to a Google page where they can subscribe to your search results. Henceforth, each time they search for any keyword you have labeled in your Google subscribed links, your search results pop up at the top of their results page.

Those are the basics. There are many advanced elements to it including images and dynamic content that you can catalog with the results and that might make the difference in many industries.

Sounds great in theory if you can get your visitors to subscribe, but that is where the jury is still out. How easy will it be to get subscribers? I guess it is easy in some industries where you can generate dramatic results with images and feed results thru and RSS, but for others it might produce no results.

I invite everyone to test out the new tool and comment on it here to allow others some insight on your experiences, hits and misses, likes and dislikes.

Welcome!

Search Engine Marketing Deconstructed brings you closer to the here and now, myths and truths and heresy of the search marketing industry. A checks and balances of sorts from someone who has been in the industry mixing it up for years and plans to be here for many more.

A little bout me....I have been marketing websites for about 7 years now and developing them for more than 10. I can't say I've seen everything there is in these two constantly evolving disciplines, but I can say that I seen a lot of what is wrong in the industry and why so many clients don't have a good respect for what hard working seo'ers do.

The industry has been saturated by hacks of all types and this has led to the stigma that some of us run up against on a consistent basis that search engine marketing has no value and that those within are crooks.

Has anyone come up against this? I'd love to hear from you....Share your story here so we can work together to deconstruct these errors in classification and right the wrongs of the many who have saturated this industry and tainted it for the few.

This is not a rant, but rather the humble beginnings to a larger project where we will seek out ways to strengthen our position within the framework of the industry and educate the people looking to hire and work with reputable firms to generate quality results and consistentency in our work.