
Google has a new tool that they have launched called Subscribed Links. I've just recently placed the button onto a clients website and don't know the results. We'll have to wait and see.
How does it work? Well, you simply create search results specific to your product or service, industry or expertise and place keywords related to the ads for Google to help rank your search result ad of sorts.
You place a button that looks like the button above and when a visitor to your site clicks on the button they will be taken to a Google page where they can subscribe to your search results. Henceforth, each time they search for any keyword you have labeled in your Google subscribed links, your search results pop up at the top of their results page.
Those are the basics. There are many advanced elements to it including images and dynamic content that you can catalog with the results and that might make the difference in many industries.
Sounds great in theory if you can get your visitors to subscribe, but that is where the jury is still out. How easy will it be to get subscribers? I guess it is easy in some industries where you can generate dramatic results with images and feed results thru and RSS, but for others it might produce no results.
I invite everyone to test out the new tool and comment on it here to allow others some insight on your experiences, hits and misses, likes and dislikes.
Friday, February 29, 2008
Google's Subscribed Links
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